Related Resources
Marketing Through Content
by Alyssa Kay Klingbeil, contributing author
Related Resources provides additional articles and resources for understanding this month’s topic of marketing through content. You can also find these links alongside the corresponding feature article for quick reference.
Note: The following links are not associated with or commissioned by IABC.
::Content Marketing Is What’s Next
Chris Brogan
Content is central to marketing and there are cheap ways of using content to attract consumer attention.
::Driving Business with Content Tools: A Motorola case study
Joe Pulizzi
This case study details Motorola’s success with content marketing.
::Content Marketing and the Economic Recession: Rising trend
Patsi Krakoff
Given the current economic crunch, the Internet is becoming an increasingly more desirable marketing tool because it is not only far-reaching, but also cost-effective. This shift puts content at an unprecedented premium.
::Content Strategy as a Marketing Tool
Heidi Cohen
Your online content marketing strategy can dictate the success or failure of your company. This article provides a detailed outline of how you can best capitalize on your online content.
::The Content Marketing Manifesto
Larry Chase
Larry Chase provides a breakdown of different forms of content marketing and how each functions successfully.
::How to Guarantee You Fail at Content Marketing
Daegan Smith
Feeling daunted by the prospect of implementing content marketing? This article describes how to avoid a few common pitfalls.
::How to Write a Story that Sells
Brian Clark
Check out these tips for how to capture customers’ attention using a narrative approach to marketing.
::Formatting Choices for Marketing Content
Ardath Albee
Just as important as providing informative content in your marketing messages is how the content is formatted. Here are some formatting tips to help you get the most visibility out of your content.
::Content Marketing Kick-Start
Mark Nagurski
Incorporating valuable content into your preexisting marketing strategies will appeal to customers and give your company precisely the edge it needs.
::Effective Web Site Marketing Strategies
Madhavi Ghare
Web sites are an excellent forum for content marketing; here are some pointers on what constitutes a web site that is effective in branding and selling products.
::Content Marketing: A revolution in small business advertising
Content marketing is a way to transcend the traditional advertising challenges faced by small business because it is not time intensive and it can be highly cost-effective.
::Sourcing Content for Business Blogs
Lee Odden
Blogging can be a powerful form of content marketing for a business; it’s a great way to spread information and encourage dialogue between employees, executives and clients alike. This article deals with how to find the right content to blog about.
::Influence from Consumer-Generated Content
David Wigder
There is no doubt that the Internet is an influential publishing platform; this interview with Flemming Madsen, managing director of Onalytica, explores the topic of how companies can leverage consumer-generated content.
::The Five Pillars of Content Marketing
Joe Pulizzi
Still hazy on what content marketing is exactly? Trying to separate it from competing marketing strategies? Read this definition!
::Six Ways Content Marketing Can Help You Survive the Recession
Newt Barrett
The initial reaction many organizations may have to an economic downturn is to make cuts—including marketing. Instead, companies should focus on marketing efforts that require time and thought but not a lot of financial investment, efforts like content marketing.
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