Related Resources provides additional articles and resources for understanding this month’s topic of navigating the economic crisis. You can also find these links alongside the corresponding feature article for quick reference.
Note: The following links are not associated with or commissioned by IABC.
::Communication Is Valuable When Economy Slows Down
Amy Johnson
Don’t disappear from the public eye just because the economy has slowed down! Now’s the time to build your brand and learn to use your communication dollars to your best advantage!
::Financial Crisis: Communicating with employees
Carmine Gallo
Here is a list of practices that will help you become a trusted communication professional and reassure employees in times of uncertainty.
::The First Casualty of a Downturn Is Truth
Luke Johnson
This article reminds us that in times of economic uncertainly, the truth can be severely compromised and, in many businesses, ethics may take a hiatus.
::How to Increase Employee Morale During Tough Economic Times
With the unstable economy, employees are stressed, nervous and worried—all of which compromises productivity. How can good managers successfully increase employee morale?
::Looking After Talent Is Vital in a Downturn
Nic Paton
As companies everywhere are cutting jobs due to the economic downturn, smart managers know that concentrating on retaining talented employees—for instance, through promotions and by offering competitive benefits—will ultimately give the company a necessary competitive edge.
::Tough Economy? Smart Managers Dial the Stress Level Down, Not Up
Stew Friedman
This article gives helpful examples of how to communicate effectively with employees in times of economic crisis.
::How to Deal with Rumors on the Grapevine
Kim Harrison
In times of uncertainty, rumors can run rampant and are counterproductive, if not outright destructive. This article provides a breakdown on workplace rumors and how communicators can best respond to them.
::Five Steps for Communicating Benefits Changes
Benefits are a key way in which companies communicate commitment to employees. Here are five basic tips for managing the delicate task of informing employees of changes to benefits plans without undermining their confidence in the company.
::Calming Worried Workers: Worker stress over economy puts firms’ employee communication efforts to the test
Jeremy Smerd and Jessica Marquez
In communicating changes to benefits plans, it is important to consider where employees are coming from and to be consistent in both communication and action.
::Ten Ways to Reject the Recession and Create a Thriving Business
Stephanie Chandler
Check out this list of highly applicable strategies for how to thrive in a tough economy!
::Innovate Your Way Out of Recession
Max McKeown
The current recession is an excellent opportunity to get closer to your customers and strengthen your client base. Here are some tactics that will help to streamline your company—now is the time to develop, improve and grow.
::Optimism in a Recession
Carmine Gallo
Seasoned communications columnist Carmine Gallo advocates optimism as a way to cope with a worrisome economy. Here are five tips for how to banish the pessimism that could impede your business’ success.
::Erratic Economy May Be a Good Time to Step Up
Dan Bobinski
Though it strikes many business professionals as counterintuitive, a shaky economy is a great time to take risks. Calculated risks now could mean great gains for your company once the economy stabilizes.
::Three Perks that Work in Lieu of Raises
Sarah Pierce
Here are some useful suggestions for boosting employee morale—and by extension productivity—without breaking your budget.
::Recession Leads to Innovative Marketing
Ken Bernhardt
What’s the best strategy for companies to follow in difficult economic times? For marketers to lead the way in providing more value to costumers than ever before! Check out these great examples.
