Related Resources
Doing More with Less
by Julie McCollough, contributing author
Related Resources provides additional articles and resources for understanding this month’s topic of doing more with less. You can also find these links alongside the corresponding feature article for quick reference.
Note: The following links are not associated with or commissioned by IABC.
::Fear Brings Loathing, Not Harder Work
Nic Paton
In a recent study, financial pressures and the need to cut costs were cited as the No. 1 business priority. But many managers are still making mistakes when it comes to cutting costs and informing employees. This article outlines the top seven most common mistakes managers make in an uncertain economy and offers tips for how you can avoid them.
::Effective Communication Reassures Employees After Downsizing
Genevieve Roberts
Decreased productivity and the feeling of job insecurity can be side effects of layoffs or downsizing. Communicating with worried employees can turn those emotions around and boost morale.
::The Rise and Rise of the Supplier Workforce
Nic Paton
Tight times for finances call into question the traditional methods of our work world.
::The Ultimate Business Tune-up for Times Like These
Adam Bluestein, Leigh Buchanan, Max Chafkin, Jason Del Rey, April Joyner and Ryan McCarthy
Twenty-three top entrepreneurs give their creative takes on managing a successful business in a recession.
::Cutting Costs, Not People
Not every smart business practice requires eliminating valuable employees. Stalco Construction Inc. found a method that helped to boost its business. Now others are taking notice.
::An Art in Itself: Managing your creative employees can be a challenge, but doing well is crucial to your business
Chris Penttila
As creativity in the modern workplace keeps growing, a new management style can improve any business as well as a supervisor’s relationship with their employees.
::Effective PR on a Limited Budget
Karen E. Klein
Small businesses can create their own public relations campaigns to boost the public’s knowledge of the work they do.
::Do-It-Yourself Public Relations
Jennifer Boyes
Here are some PR techniques that you can employ on your own to make your brand stand out from the crowd.
::Smart Marketing in Tough Economic Times
David Heitman
While there is something to be said about conserving public relations and marketing funds in a tough economic landscape, extending efforts to launch your business forward can help maintain strength in today’s marketplace.
::How to Market in a Recession
John Quelch
Relevant tips to consider while assembling a marketing plan.
::Marketing in a Recession: Ten things to remember
Les Binet
Helpful suggestions that may help you stay calm and help your company flourish in times of economic stuggle.
::Recession Marketing
Marc E. Babej and Tim Pollak
While increasing your budget may be a scary thought, the risk may come with its own set of benefits.
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