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CW Bulletin

CW Bulletin is the e-newsletter supplement to CW magazine. Sent each month to all members, every issue of CW Bulletin presents articles, case studies and additional resources on timely topics in communication.

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Next Generation Leadership

Next-Generation Leadership
May 2009 | Volume 7 Issue 5

Those who aspire to be the leaders of tomorrow must adopt new leadership strategies that embrace openness, technological advancements and the skills of new generations. In this issue of CW Bulletin, our experts examine the future of leadership and discuss the qualities and skills leaders will need to guide their organizations through the current economic crisis and beyond.

Natasha Nicholson
Executive Editor

Amanda Aiello
Associate Editor

Features

THE FUTURE OF LEADERSHIP

The Leader of the Future: Ten skills to begin developing now

by Dan McCarthy

What will tomorrow’s successful leader look like? As the Baby Boomer generation continues to transition to retirement and we prepare to hand off the baton of leadership to a new generation, what skills and knowledge will they need to meet the challenges of the future?


THE NEXT GENERATION

Leadership and the Millennials

by Art Petty

The complaints about the younger generation are cliché and include concerns about their alleged unwillingness to work hard and pay their dues, and their unrealistic expectations about career progression, work environment and work-life balance. I offer fair warning to leaders everywhere not to discount or underestimate these talented and technologically savvy new members of the workforce.


LEADERSHIP IN DIFFICULT TIMES

Visionary Leadership in Challenging Times

by Seth Kahan

What makes visionary leaders stand out during difficult times, like the current economic crisis, is their ability to find opportunity in the midst of chaos. It’s as if they are wearing a special set of glasses that filter out all of the anxiety, worry, anger and bad feelings that come with challenging circumstances, and instead see forces they can leverage to generate transformation.

Leadership in Uncertain Times

by Daniel D. Elash, Ph.D.

The extreme economic uncertainty today is stressful for people on both an individual and organizational level. Uncertainty and the ambiguous circumstances that surround it cause stress by undermining our plans and making our efforts less certain. Good leaders can help by enabling employees to gain confidence in a course of action. It is in times like this that competent, constructive leadership is essential for an enterprise to survive, if not thrive.


A NEW APPROACH

Is Your Leadership Style Stuck in the Past?

by Laura Lopez

We hear it everywhere these days: The recession is in full swing. Times are tough, and times are vastly different. The leadership approach that got results yesterday isn’t what will get you results tomorrow.

Columns

Clear Communication in Tough Times

How to Make the Best of a Tough (Communication) Situation: Communicating with survivors
by Wilma Mathews, ABC, IABC Fellow

Editor’s note: This article is the third in a three-part series about communicating during a downturn.

Much of the focus during these difficult economic times has been on those who have been laid off. But what about those who remain to run the organization? Survivor Syndrome is real, produced by anger, bigger workloads, constant insecurity, guilt and heightened anxiety. As a surviving communicator who also is feeling a bit woozy from recent cuts, how do you manage communication with and to the other survivors?


Working Words

E-Newsletters: A smart way to market
by Natalie Canavor and Claire Meirowitz

Quick quiz: What’s a relatively simple, low-cost way to reach your customers or clients? If you answered “electronic newsletters,” you’re right. Whether you’re a communicator in a corporation or a professional services firm or a one-man band operating out of a home office, e-letters can work for you.


Independent Thinking

The Small Business Edge: Why solopreneurs and small businesses will weather the downturn
by Daria Steigman

Unless you’ve been living in a sensory deprivation tank, you know the global economy has been pretty rocky for the last eight months. Whether it’s the financial markets taking us on a rollercoaster ride, dismal jobs numbers or just an unrelenting uncertainty about what comes next, there’s no escaping the reality that we’re living in very “interesting times.” Now that I’ve spelled out the bad news, can we please accentuate the positive? Because I firmly believe that small business has a big edge in this economy.


Case Studies
  • “PG&E Extended Leadership Team,” Pacific Gas and Electric Co.
  • “The Art of Leadership,” Farm Credit Canada
  • “Globe BridgeCom Youth Development Program,” Globe Telecom

Communication in the News

Related Resources

Related Resources provides additional articles and resources for understanding this month’s topic of next-generation leadership. You can also find some of these links alongside each corresponding feature article for quick reference. Links include:

  • “Tough Times Call for Tough Leadership,” by Bob Selden
  • “The Seven Secrets of Inspiring Leaders,” by Carmine Gallo

Features

Columns

This issue sponsored by:

Medialink

What’s on your employees’ minds? Webcasting can help improve internal communication via interactive components like polling and live Q/A. As a leader in video communications, we provide a complete solution to webcasting needs—from concept to creation to distribution and reporting—on location or from our studios. Learn more.

Check out Soundbites, our free educational series of short videos to help communication pros be more effective.

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