Related Resources
PR and Social Media
by Julie McCollough, contributing author
Related Resources provides additional articles and resources for understanding this month’s topic of PR and social media. You can also find these links alongside the corresponding feature article for quick reference.
Note: The following links are not associated with or commissioned by IABC.
::10 Reasons Why PR People Need to be on Twitter
Pitching stories to journalists and bloggers, networking, and keeping up with cutting edge trends are just some of Twitter’s benefits to PR professionals.
::Taco Man Uses Twitter to Tweetup Business
Joe Guy Collier
Here’s one example of a business owner who uses Twitter to promote deals and contests to attract customers.
::How to Use Social Media to Promote Your Business
Karen E. Klein
Drive traffic to your business through web-based word-of-mouth marketing that creates brand loyalty online.
::How to Write a Social Media Press Release
Muhammad Saleem
Here are some tips to transform the print-media-style press release into a web-ready announcement.
::Baby Steps in Social Media News Releases
The right content, format and promotion are key to an effective social media announcement.
::Helping Search Engines Find Your Press Releases
Jon Greer
Tips to optimize your press release for maximum web exposure.
::Will Sponsored Tweets Survive?
David Spinks
Organizational transparency and reputations are at risk with the acceptance of sponsored tweets.
::Twitter Ethics for Business
Alaina A. Harris
Create a credible social media environment by developing an honest means of engagement with your audience.
::Employers Must Learn to Love Social Media
Nic Paton
Managers should focus less on the risks of employee use of social media and more on unlocking its potential.
::How PR People Can Tactfully Locate, Pitch Influential Bloggers
Simon Owens
Pitching your story to the right blogger is key to creating viral web coverage.
::10 of the Best Social Media Tools for PR Professionals and Journalists
Sarah Evans
By using the social media tools PR professionals and journalists do, you can tap into a less frequented market and grab their attention.
::Spinning the Web: PR in Silicon Valley
Claire Cain Miller
In the age of social media, trend influencers aren’t always journalists.
::Social Media Is the Responsibility of Public Relations
Jason Falls
Jason Falls breaks down why managing social networks is a job for a certain kind of communicator.
::Social Media and New Roles for Employees
Dan Schawbel
Make yourself more valuable and visible to your employer by taking on duties that will aid in building your organization’s brand.
::10 Must-Haves for Your Social Media Policy
Sharlyn Lauby
Without banning employees from social networking sites, limitations that protect your company’s reputation can be put in place.
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