Case Studies
Measuring the Impact of Social Media
The following case studies, selected from past Gold Quill Award winners, demonstrate excellence in this month’s topic.
Note: All case studies are in PDF format.
Walk the Talk to Sustainable Growth: Blog blast ’06
The Coca-Cola Co. with Burston-Marsteller and Sagepath Inc.
The Coca-Cola Company (TCCC) launched Blog Blast ’06 in an effort to fundamentally change its culture and work environment. Through the use of blogs, which was a new concept for the organization, the global campaign invited all employees to participate in a dialogue about the company’s values and help define a Coca-Cola culture. Employee engagement was essential to the success of the campaign. Metrics such as number of comments, number of page views and total visits to the blog demonstrated that engagement goals were successfully met.
Internal Communication Benchmarking Study
Barclays Global Investors (BGI) and Sinickas Communications
In 2005, Barclays Global Investors (BGI), with the help of Sinickas Communications, sought to improve their internal communication after an employee opinion survey from 2004 provided inconclusive data about the firm’s communication. The study provided a measurement of communication strengths and weaknesses within BGI through mostly qualitative data. It also benchmarked BGI’s internal communication practices against 10 other “best practice” firms. BGI and Sinickas Communications were able to successfully provide senior management with internal communication recommendations and internal communication comparisons from competing firms, all on time and within the allocated budget.
Awards were presented to the winners of the 2009 Gold Quill Awards at IABC’s World Conference, 7–10 June in San Francisco. View the 2009 winners.
The collection of all case studies from the 2008 Gold Quills Awards program, titled Best Practices in Communication Planning and Implementation 2008, is available for purchase. This softcover book features more than 90 case studies of the best and most innovative organizations in communication right now. Order your book.
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