Related Resources
Measuring the Impact of Social Media
by Julie McCollough, contributing author
Related Resources provides additional articles and resources for understanding this month’s topic of Measuring the Impact of Social Media. You can also find these links alongside the corresponding feature article for quick reference.
Note: The following links are not associated with or commissioned by IABC.
::How to Measure Social Media ROI for Business
Aaron Uhrmacher
Quantitative and qualitative measurements of participation in social media may help you find the most accurate data.
::What Is the ROI for Social Media?
Jason Falls
Social media conversations are hard to quantify, but they are a necessity.
::Keeping Score with Social Media Marketing and Measurement: 3 things to consider before getting started
Tania Yuki
Clarity, simplicity and control are essential in order to grasp social media measurement.
::Blog Metrics: 6 recommendations for measuring your success
Avinash Kaushik
A blog’s success and popularity isn’t measured the same way a web site’s is. Here is an in-depth guide for blog assessment.
::How to Measure a Blog’s Success
Darren Rowse
Traffic, length of stay, comments and viewer participation all contribute to a blog’s performance.
::5 Ways to Measure the Success of Your Business Blog
Prashant Kaw
Use these measurement techniques to qualify the time you spend building and contributing to the success of your business blog.
::Marketer’s Guide to Semantic Web: Solving social media measurement
Marta Strickland
With such an overwhelming number of ways to measure social media, here’s a manageable list to help you examine your efforts.
::How to Measure Your Success: Google Analytics explained
Luca Filigheddu
In this article you’ll find step-by-step instructions that break down the complexities of interpreting Google Analytics.
::Social Media Measurement Attribute: Defining velocity
Jeremiah Owyang
Calculate your campaign’s success through its viral velocity.
::Why Your Social Media Plan Should Have Success Metrics
Jeremiah Owyang
Your company’s engagement in social media will be reflected by the amount and level of return in response to your efforts.
::15 Ways to Measure Return on Engagement (ROE) of Social Media
Sarah Evans
Use these tips and tools to drive the kinds of conversations and viewers you want to your blog.
::Can Social Media Be Measured?
Liana Evans
Here are four areas of engagement that can be used to weigh successes and failures in social media.
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