Case Studies
Social Media and Crisis Communication
The following case studies, selected from past Gold Quill Award winners, demonstrate excellence in this month’s topic.
Note: All case studies are in PDF format.
The Sixth Annual 24 Hours of Booty
My Team of Experts Inc.
To promote The Sixth Annual 24 Hours of Booty event—a cycling event that raises funds for
cancer research and programs—24 Hours of Booty Inc. engaged My Team of Experts. When a thunderstorm shut down the event, the team implemented its crisis communication plan to keep event goers and the media informed.
10,000 Sleeping Bags for Pakistan
Pristop d.o.o.
After a catastrophic earthquake hit North Pakistan in October 2005, The Slovenian Red Cross (SRC) faced a devastating crisis. Moreover, it was still dealing with public mistrust from a 2002 scandal. As a prompt response to the catastrophe, SRC developed a humanitarian initiative that would raise funds to provide 10,000 sleeping bags for the earthquake victims. Because public support was the key to the success of the initiative, SRC designed and implemented a strategic communication plan that would regain public trust and rebuild its reputation as a trustworthy humanitarian organization. The communication plan helped attract media attention to the earthquake and to SRC’s humanitarian efforts, raising awareness in the international community, increasing public support for the initiative and providing SRC with positive publicity.
We Build Ships; Nothing Stands in Our Way: Northrop Grumman’s Katrina Response
Northrop Grumman Corporation
When Hurricane Katrina hit the Gulf Coast on 29 August 2005, it inflicted tremendous damage on Northrop Grumman Corporation’s Gulf Coast operations, displacing more than 21,000 employees and their families. Recovery depended on communicating with employees, but because of the extensive damage to the region’s infrastructure, there was no electricity and very limited communication. To locate and communicate with their employees and begin full recovery work, the company quickly created and executed a unique, cross-company crisis management initiative.
Awards are scheduled to be presented to the winners of the 2010 Gold Quill Awards at IABC’s World Conference, 6-9 June in Toronto. View the 2009 winners.
The collection of all case studies from the 2008 Gold Quill Awards program, titled Best Practices in Communication Planning and Implementation 2008, is available for purchase. This softcover book features more than 90 case studies of the best and most innovative organizations in communication right now. Order your book.
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