Related Resources
Social Media and Crisis Communication
by Amanda Aiello
Related Resources provides additional articles and resources for understanding this month’s topic of social media and crisis communication. You can also find these links alongside the corresponding feature article for quick reference.
Note: The following links are not associated with or commissioned by IABC.
::Entrepreneurs ‘Tweet’ Their Way Through Crises
Sarah E. Needleman
Twitter can be a useful tool for small businesses facing a crisis, but the key to its effectiveness is to build credibility with your followers, before a crisis hits.
::Digital Crisis Communications—What Matters
Maggie Fox
Maggie Fox reveals that you don’t always have to have your message crafted before you start responding to a crisis.
::Incorporate Social Media into Your Crisis Management Plan
Aneta Hall
Tips for how to add social media to your existing crisis communication plan. These include monitoring social media channels and including a member who is closely tied to your social media outreach program on your rapid response team.
::How Web 2.0 Is Changing Responses to Emergencies
Tim Tinker and Grant McLaughlin discuss how social media is moving the model of crisis and news distribution to one that is interactive. They also provide tips on how to incorporate social media into your crisis communications.
::Reinventing Crisis Communication for the Social Web
Brian Solis
Brian Solis argues that, with the social Web, many crises are now avoidable through proactive listening, engagement, conversation and transparency.
::Crisis Communications for the Social Media Age
Aliza Sherman
In order to combat a social media communication crisis, you need to plan ahead.
::Case Study: Social media for crisis communications
Scott Monty
This case study takes a look at how Ford took a potential PR crisis and resolved it through the use of social media.
::Crisis Communications and Social Media
Social media’s speed, ease of use and direct interaction place it in a unique position to support good online crisis communications.
::Crisis Communications
Lin Grensing-Pophal
During a crisis, social media can be used to communicate with both external and internal audiences.
::How Web 2.0 Tools Help Victims of Hatian Quake
Social media tools like Facebook and Twitter are helping with the rescue and recovery efforts in Haiti.
::Royal Caribbean Provides Tourists, Relief to Haiti
The CEO of Royal Caribbean International outlines the efforts his organization is making to support relief efforts in Haiti.
::Support Disaster Relief in Haiti
Google created this crisis response web page that provides information about Haiti, the earthquake and how people can help with the relief efforts.
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