Case Studies
Marketing Tips for Small Businesses and Independents
The following case studies, selected from past Gold Quill Award winners, demonstrate excellence in this month’s topic.
Note: All case studies are in PDF format.
Globe BridgeCom Youth Development Program
Globe Telecom
Globe Telecom’s Bridging Communities program helps local leaders and micro-entrepreneurs in the Philippines identify potential small businesses they can start and provides them with critical business skills. Recognizing that the program would be more relevant if it included training on leadership practices and help for finding alternative sources of income, Globe launched Globe BridgeCom Sa Bayan. To implement the objectives of the new program, Globe launched a series of town hall meetings and developed special training modules and manuals that the communities could refer back to once training had ended.
Government of Saskatchewan Online Renewal
Government of Saskatchewan
To reassert its online presence, the government of Saskatchewan created a fully integrated and end-user-driven web portal and series of web sites. These technologies connected Saskatchewan residents, small business owners, tourists, and visitors with government programs, services and information. The intensive process of re-vamping its online presence had the important added benefit of establishing a connected and united image for the Saskatchewan government.
Awards are scheduled to be presented to the winners of the 2010 Gold Quill Awards at IABC’s World Conference, 6-9 June in Toronto. View the 2009 winners.
The collection of all case studies from the 2008 Gold Quill Awards program, titled Best Practices in Communication Planning and Implementation 2008, is available for purchase. This softcover book features more than 90 case studies of the best and most innovative organizations in communication right now. Order your book.
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