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Tips for Effective Podcasts
June 2010 | Volume 8 Issue 6
Although often overshadowed by other social media like blogs, Facebook and Twitter, podcasting is a creative and effective way to communicate with an internal or external audience. In this issue of CW Bulletin our experts share their tips for delivering a compelling podcast—including using the proper equipment, asking the right interview questions and paying attention to your audience.
Natasha Nicholson
Executive Editor
Amanda Aiello
Associate Editor |
Features
PODCASTING TRENDS
by Shel Holtz, ABC, IABC Fellow
If you ask most people to list the new media channels they’d consider for either internal or external communication, you’re not likely to hear podcasting mentioned. Ask most new media experts and they’ll shrug off podcasting. A lot of observers will tell you that podcasting is stagnating, while others proclaim it flat-out dead.
But podcasting is alive and well.
PODCASTING BASICS
by Donna Papacosta
Once the domain of self-described techies and audio geeks, podcasting has graduated to the business mainstream over the past few years. Here’s a quick guide to help you understand this medium.
INTERVIEWS
by John Jantsch
Hosting your own podcast is perhaps one of the fastest ways to increase your expert status and gain backstage access to the biggest names in your industry.
You may not think of yourself as the next big radio personality; however, it’s never been easier or more effective to produce your very own podcast, or Internet radio programming, than it is today.
CREATIVE PODCASTS
A Q&A with podcasters David Jones and Terry Fallis
Terry Fallis and David Jones created and, for four years, hosted Inside PR, the popular weekly Canadian podcast about public relations. Recently, after more than 200 episodes, Terry and David handed over hosting duties of the podcast. Here they share with CW Bulletin some tips and strategies for producing a compelling podcast.
Columns
The Next Great Thing in Imagery: It’s already here
by Suzanne Salvo
If you have ever photographed a high-contrast scene, you know that even the best exposure will produce blown-out highlights and bulletproof shadows. Cameras, even high-end DSLRs, are only capable of rendering a portion of the range of light that the eye can perceive. Until now, that is. The advent of High Dynamic Range Imaging photography is expanding our vision, quite literally, and the resulting images are taking photography to a whole new level of accuracy and art.
Facebook’s Privacy Dilemma
by Shonali Burke, ABC
Seen anything interesting in the news lately? Well, if you were able to get past the Icelandic volcano’s intermittent spewing of ash, the British elections or the Thai protests, you may have noticed a wee bit of a storm brewing over the issue of online privacy. All thanks to our friends [sic] at Facebook.
- “CoreCast: A USGS Podcast,” U.S. Geological Survey
- “Antarctica Marathon Media Relations,” Capella University
- “McDonald’s AccessMCD Global Intranet Portal,” McDonald’s Corp.
Communication in the News
Related Resources provides additional articles and resources for understanding this month’s topic of tips for effective podcasts. You can also find some of these links alongside each corresponding feature article for quick reference. Links include:
- “Planning your Podcast,” by Brian Bertucci
- “How to Conduct a Quality Podcast Interview,” by Yaro Starak
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This issue sponsored by:
IABC’s next-generation online library, Discovery aggregates IABC’s collection of content in one place, providing you with a powerful tool to access the information you need, when you need it.
Launching on 7 June, Discovery is an exclusive benefit for IABC members only. Visit Discovery and see how fast you can go from search to find.
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