Related Resources
Global Communication
by Amanda Aiello Beck, contributing author
Related Resources provides additional articles and resources for understanding this month’s topic of global communication. You can also find these links alongside the corresponding feature article for quick reference.
Note: The following links are not associated with or commissioned by IABC.
::10 Tips for Global Communicators
Dave Gray
Dave Gray provides tips for how to get the most out of your global communication efforts, including being authentic, asking for feedback and engaging with people.
::Communicating with Your Global Workforce
Craig E. Bentley
As more workplaces become global, communicators must make sure that their messages are understandable across cultures, borders and time zones.
::Communicating with a Global Employee Audience
Alison Davis
Alison Davis provides seven strategies for communicating with a global employee audience. These include understanding how employees access information and keeping communication simple.
::Local Success on a Global Scale
Randall Frost
Many brands globalize logos, brand names and trademarks, while offering product variations at the local level. A select few brands have achieved acceptance as local brands nearly everywhere they do business.
::How to Blog for a Global Audience
Darren Rowse
Here are some tips for making your blog accessible to a global audience.
::Engaging Your Global Team—New Technology Solutions
Mike Kanazawa
New technologies offer new and engaging ways to connect with a global workforce.
::The Impact of Culture on Branding
Derrick Daye and Brad VanAuken
Global brands attempting to enter new markets often find a greater number of customers and broader reach for the brand, while at the same time facing numerous challenges, including different economic and cultural conditions.
::Lessons from the Top 100 Global Brands
Derrick Daye and Brad VanAuken
Even during difficult economic times, strong brands remain a valuable asset for global businesses.
::Feeling Your Way in a Global Market
Randall Frost
Tactile sensations have largely been ignored in marketing strategies. This article examines using the senses to serve as the language of global branding.
::Employee Engagement
Leslie Stevens-Huffman
This article looks at how executives can communicate effectively with a culturally diverse staff.
::Building a Global Workplace Community
An organization’s values and behaviors are key to building a global workplace community.
::How Business Communication on a Global Level Impacts the Workplace
Leigh Goessl
This article examines the issues that can arise when businesses communicate on a global level.
::How to Avoid Confusing Your Global Audience
Megan Jeffrey
The first step in communicating with a global audience is to determine if your audience is a high- or low-context culture.
::Global Migration, the New Management Challenge
Nic Paton
Managers need to prepare for a new international management environment as Western economies shrink and global migration of workers from developed and developing countries increases.
::Communicating to a Global Audience
Angela Williams Duea
In this article, the author provides tips for making your business writing clear and understandable to employees around the globe.
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