Related Resources
Writing for the Web
by Janelle Agius, contributing author
Related Resources provides additional articles and resources for understanding this month's topic of writing for the Web. You can also find these links alongside the corresponding feature article for quick reference.
Note: The following links are not associated with or commissioned by IABC.
::How to Write for the Web
Robert Niles
This article discusses different forms of online writing including blogs, wikis and discussion boards.
::6 Tips for Writing Effective Web Content
Michy Lynn
Writing for the Web is different than writing for print. Here are tips on how to write effective web content.
::Writing SEO Copy, 8 Steps to Success
Glenn Murray
Glenn Murray gives guidelines for using keyword phrases in web copy to ensure your web site is agreeable to both search engines and readers.
::What Writers Should Know About Writing Online
Michael Jung
Writers transitioning from print to online publishing need to modify and/or develop new writing skills, including formatting and SEO.
::Writing Effective Marketing Copy
Tiffany Sanders
This article offers six tips on how to write effective web content to attract customers to your business.
::How Web Is Different from Print
Gerry McGovern
Gerry McGovern explains how the function of the Web is different from that of print.
::Web Design and Development: Top 20 best practices
Vitaly Friedman
Vitaly Friedman provides 20 rules for smart and successful web development.
::Redesign vs. Tweaked Design: What's best for your web site
Chris Thurman
This article looks at when it is appropriate to do a complete redesign of your web site and when it may be better to just tweak your current design.
::Thinking in the Right Terms: 7 components for a successful web site redesign
Jared M. Spool
Seven long-term components to reach a successful web site redesign project are given, including vision, knowing your users and style standards.
::The Art of Conversational Writing in Business
Tatyana Mishel
Having a strong writing personality helps attract customers to a business web site. Here are tips on how to achieve conversational writing in your web copy.
::How to Master Conversational Writing in 5 Easy Steps
I.C. Jackson
Conversational writing is becoming the predominant writing style on the Internet, even for corporate businesses. I.C. Jackson gives five steps on how to properly implement this writing style.
::10 Secrets to More Magnetic Copy
Jason Cohen
This article includes ten ways to draw the reader into whatever you're writing, whether it's a cover letter or internal business proposal.
::How to Attract Readers to Your Text
Malcolm Davison
Basic design principles will make your web site attractive to readers without compromising readability.
::Writing Web Copy That's Easy to Scan
Dan Wilson
Online readers scan web sites rather than read them. Here are ways to make your web copy easy to scan so that readers will stay on your site.
::Headline Writing: How web and print headlines differ
Shawn Smith
The differences between headlines for print and the web are discussed.
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