2010 Global Communication Conference
IABC Global Communication Conference – Asia Pacific
7–9 April
JW Marriott Hotel Hong Kong
Hong Kong
Hong Kong. Vibrant, beautiful, and cosmopolitan. Discover a diverse modern metropolis steeped in unique blends of Eastern and Western traditions. This dynamic city is the setting for IABC’s inaugural Global Communication Conference – Asia Pacific, April 7-9 2010 at the J.W. Marriott Hotel. The event will bring together communication and public relations managers, directors and consultants from many continents to discuss the critical issues driving the CEO’s business agenda, and the communication strategies that will positively affect company results.
With three targeted tracks on Communication Leadership, Strategy and Counsel and Change Management, you’ll discuss how today’s leading companies are employing talent, strategy and tools to engage core audiences and advance organizational performance.
At IABC’s Global Communication Conference, you’ll develop your professional network of peers for best practice sharing and problem solving. You might even meet your next employer.
Schedule at a Glance
Wednesday, 7 April
4–6 p.m. |
Early registration |
6–7:30 p.m. |
Opening cocktails and Welcome Reception
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Thursday, 8 April
8:30 a.m. |
Conference registration and continental breakfast |
9–9:15 a.m. |
Welcome remarks |
9:15–10:15 a.m. |
Opening Keynote:
Sustainable Leadership
Presenter / Robert Swan, OBE |
10:15–10:45 a.m. |
Coffee Break |
10:45 a.m.–12 p.m. |
Breakout sessions:
How to engage and align a culturally and geographically diverse workforce to deliver one shared vision
Presenter / Helene Bradley-Ritt / Unilever
Measuring and evaluating communication: Old problem, new media
Presenter / Jim Macnamara / University of Technology Sydney
Mapping issues and stakeholders to prevent crises in times of change
Presenter / Caroline Sapriel / CS&A |
12–1:30 p.m. |
Keynote Luncheon:
REAL Leadership: Constancy of purpose, connecting people, & creating flow
Presenter / S. Max Brown /
Recognition Management Institute (RMI) |
1:30–2:45 p.m. |
Breakout sessions:
Communication in emerging markets
Presenter / Harjiv Singh / Gutenberg Communications
Do you speak Blogish?
Presenter / Thomas Crampton / Ogilvy & Mather
Connecting in China
Presenter / Scott Kronick / Ogilvy & Mather, Hong Kong |
2:45–3:00 p.m. |
Coffee Break |
3–4 p.m. |
Breakout sessions:
Harnessing the power of Web 2.0, blogs, social media and virtual networks
Presenter / David Ketchum / Bite Communications
Corporate reputation management in the new China: Strategies for success
Presenter / Alistair Nichols / AC Capital Strategic Consulting
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4:15–5:15 p.m. |
Idea Jam: Creative workshop
Presenter / Mark Schumann, ABC
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Friday, 9 April
8 a.m. |
Continental Breakfast |
9–9:45 a.m. |
Morning Keynote:
The new rules of employee engagement
Presenter / Mark Schumann, ABC |
10–11 a.m. |
Breakout sessions:
Taking the “corporate” out of corporate communication
Presenter / Steve Crescenzo / Crescenzo Communications
The five big ideas: What it takes to think clearly and write what you mean
Presenter / John Sturtevant / The Writing Workshop
Creating chemistry: How to implement a global industrial business-to-business brand in Asia Pacific
Presenter / Christian Schubert / BASF |
11–11:15 a.m. |
Coffee Break
|
11:30 a.m. –12:30 p.m. |
Breakout sessions:
Easy pickings: Why employee communication is the heaviest low-hanging fruit
Presenter / Paul Matalucci, ABC / Wordwright Communications, Inc.
Presenter/
Pauline Young / Wordwright Communications, Inc.
Internal Branding by an innovative story telling approach using 'THEATRE' as a communication tool
Presenter /
B Sudhakar /
Tata Chemicals Limited
Getting your ABC
Presenter / Adrian Cropley, ABC / Cropley Communications Pty Ltd
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12:30–2 p.m. |
Keynote Luncheon:
Effective communication as a tool for social change and nation-building
Presenter /
Tony Meloto / Gawad Kalinga
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2–3:15 p.m. |
Breakout sessions:
Social or not - It's media relations: Managing the uncontrollable
Presenter / Lars Voedisch / Dow Jones & Co.
From talking to texting: Managing communication today
Presenter / Kathleen Slaughter / The University of Western Ontario, Richard Ivey School of Business
Crisis management for a Web 2.0 world
Presenter /
Gerry McCusker / Engage ORM (Online Reputation Management)
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3:15–3:30 p.m. |
Coffee Break
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3:30–4:45 p.m. |
Breakout sessions:
Panel discussion: Understanding the Media in Asia
Moderator /
Thomas Crampton / Ogilvy Public Relations Worldwide
Panelists /
Mary E. Kissel / The Wall Street Journal Asia
Kenneth Howe / South China Morning Post
Jasper Chan / Alibaba Group
Knowing India: Balancing old and new
Presenter / Deepak Mukarji / Shell India |
4:45–5:30 p.m. |
Closing Keynote:
Reinventing corporate communication: Seven ways you can be relevant five years from now
Presenter / Steve Crescenzo / Crescenzo Communications
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