2012 IABC and PRIME Research Global Strategic Communication and Measurement Conference
Pre-conference Workshop
12 November, 7:30-11:30 a.m.
Lubin House, Syracuse University
11 E. 61st Street, New York, New York 10065
Conference
12 November, 12-5:15 p.m.
13 November, 7 a.m.-5 p.m.
The Yale Club of New York City
50 Vanderbilt Avenue
New York, New York 10018 USA
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ABout THIS CONFERENCE
A global audience of leading corporate communicators and researchers are meeting in New York this 12-13 November to engage in one of the most important discussions this year: making the business case for public relations.
Unique among conferences of this type, the Global Strategic Communication and Measurement Conference is specifically designed for senior communicators and emphasizes international perspectives on how to drive value, improve performance and generate a positive return on PR investment. Hear from the communicators themselves how some of the world’s most admired companies and brands deliver positive business outcomes through strategic communication and PR.
- Learn from award winning case studies from global companies like General Motors and Juniper Networks.
- Interact with the recognized leaders in business communications from around the world.
- Walk away with the latest insights and best practices in research, measurement and evaluation.
Syracuse University’s Newhouse School is the academic partner for this event. The conference kicks off the morning of 12 November with a half-day pre-conference workshop at Syracuse University's Lubin House followed that afternoon and the next day with in-depth sessions and presentations at the exclusive New York Yale Club in midtown Manhattan.
Continuing education units will be provided to qualifying participants through the University College of Syracuse University.
Comments from 2011 conference attendees:
"Overall, an excellent professional development opportunity. It was particularly beneficial to hear from experienced speakers who shared outcomes and lessons learned based on their ventures into new PR territory."
"It was a great conference. For my first IABC conference I was thoroughly impressed."
"The quality and seniority of speakers as well as the topic spread were great and that made it hard to choose session. You can have too much of a good thing."
"This was a top-notch gathering. The planners and staff took very good care of us."
"The quality of speakers was much higher than for most conferences."
"Great conference overall."
"Great speaker selection."
"Please maintain the same level of breaks and catering as well as a convenient venue. The Yale Club provided all of these."
Pre-conference workshop
12 November
An Introduction to Public Relations Research, Measurement and Evaluation: Proving Value and Improving Performance
Proving the value of public relations continues to be among PR’s greatest challenges. At the same time, PR professionals must confront the challenge of delivering positive business outcomes while doing more for less and with less. In this session, participants will learn the basics of research but, more importantly, how to go “beyond the numbers” to refocus attention from “why measure” to “how to apply research, measurement and evaluation” for the purposes of enabling better business decision-making; generating a positive return-on-PR-investment; and improving performance over time, versus competitors and in light of best-practice.
Presenter / Mark Weiner / CEO, PRIME Research Americas
Mark Weiner is the CEO of PRIME Research, LP one of the world’s largest public relations and corporate communications research and consulting providers, employing more than 500 analysts and consultants in North and South America, Western Europe, Eastern Europe and Asia. Since 1993, Mark has devoted his career to helping many of the world’s most respected organizations and brands to demonstrate and generate a positive return on their investment in corporate and brand communications. He is the author of “Unleashing the Power of PR: A Contrarian’s Guide to Marketing and Communication” which was published by John Wiley & Sons and has contributed chapters to three other texts.
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