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Sunday, 26 June
Monday, 27 June
Tuesday, 28 June
Wednesday, 29 June
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Employee Communication
Public Relations
Strategy and Counsel
Marketing and Brand
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Future Trends
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Sponsor Spotlight
IABC is proud to announce our relationship with Microsoft Office Live Meeting as the lead sponsor for the 2005 IABC Washington, D.C. conference.

Microsoft Office Live Meeting logo

Please visit the Microsoft Office Live Meeting web site for more information.


All-Star Sessions AS.1 – AS.8 (8 – 9:15 am)
The following sessions feature some of the best-rated speakers from the last five IABC international conferences.
AS.1: Surviving in the media spotlight (Marketing & Brand)
Presenter / Karen Friedman / Pennsylvania, USA
AS.2: Influencing employee attitudes (Strategy & Counsel)
Presenter / James Lukaszewski, ABC, APR / New York, USA
AS.3: Strategic communication planning (Business Management)
Presenter / David Moorcroft / Ontario, Canada
AS.4: The new role of print publications: Using print to engage, teach and motivate employees (Employee Communication)
Presenter / Steve Crescenzo / Illinois, USA
AS.5: The site is right: The best of the web and intranets, 2005 (Future Trends)
Presenters / Shel Holtz, ABC / California, USA
Toby Ward / Ontario, Canada
AS.6: Driving business performance through employee engagement (Strategy & Counsel)
Presenter / Susan M. Suver / New York, USA
AS.7: Using research to manage change at Arizona State University (Public Relations)
Presenter / Wilma Mathews, ABC / Arizona, USA
AS.8: Are you communication-friendly? (Skills Development)
Presenter / Kevin Thomson, ABC, FCIM / United Kingdom

All-Star Sessions AS.9 – AS.15 (9:30 – 10:45 am)
The following sessions feature some of the best-rated speakers from the last five IABC international conferences.
AS.9: Meaningful measures for intranets and web sites (Strategy & Counsel)
Presenter / Angela D. Sinickas, ABC / California, USA
AS.10: Kick-butt key messages (Public Relations)
Presenter / Gerard Braud / Louisiana, USA
AS.11: The Jekyll and Hyde of change (Employee Communication)
Presenter / Russell Grossman, FCIM, FRSA / United Kingdom
AS.12: World-class communication: Think global, act local, make sense (Business Management)
Presenter / Bill Quirke / United Kingdom
AS.13: Brand you: Growing your career, growing your business (Marketing & Brand)
Presenter / Pat McNamara, APR / Ontario, Canada
AS.14: Put your copy on a diet (Skills Development)
Presenter / Ann Wylie / Missouri, USA
AS.15: Staying competitive in a changing world (Future Trends)
Presenter / Eric S. Jackson / Tennessee, USA

Closing General Session with IABC’s 2005 EXCEL Award Winner (11 am – 12 pm)
Mark Hurd headshot
Transformational leader: The CEO’s perspective on communication

In this session, you will be introduced to a leader who understands how the power of open and honest communication with key constituents is instrumental in positioning any company for growth and success.

Mark Hurd knows that solid communication is the foundation to engaging a passionate and energized workforce. Mark’s unique combination of active listening and direct communication around simple concepts and messages were key to his success at his previous company, NCR. He is now using these same principles to engage employees and shareowners as CEO and president of Hewlett-Packard.

Learn how this CEO uses simplicity and clear and concise communication to guide internal and external audiences in times of change, and how Mark makes communication a top priority for himself and for his leadership team.

Post-Conference Workshop (1 – 4 pm)
Quantifying and transforming employee communication: How to link employee communication to the bottom line and (finally!) be taken seriously by management

Like every responsible, business-savvy communicator, you want to demonstrate that internal communication programs contribute to the bottom line, whether it’s by improving the work environment or by enhancing profitability. Yet there hasn’t been a way to do that credibly and authoritatively, and certainly not in the language management understands: facts, figures and data.

But now there is a way to credibly quantify the impact of communication on business performance. In this session you’ll review case studies of companies using this process and do hands-on application for your company as well. But quantifying communication effectiveness is only half the issue. You also need the ability to plan strategically and earn buy-in and support, not just for research, but for any change initiative, so this session also covers negotiation and persuasion skills as well as techniques to overcome resistance.

You’ll leave with these solid takeaways:
  • A new way to think about employee communication – and to transform it for the future
  • Insight into an advanced measurement process that surpasses traditional research in use today
  • A powerful tool for getting buy-in and support – and for dealing with resistance to your change initiatives
When you leave, you’ll see employee communication in an entirely new light and you’ll have the knowledge and tools to transform it, quantitatively link it to business performance, and finally earn the ear of management.

Presenters / Joe Williams and John Williams / Oklahoma, USA, are the father-son team behind Joe Williams Communications, Inc., a leading research, strategic planning and “Face2Face” communication training firm known for innovative processes and tailored approaches. They’ve earned 13 IABC Gold Quill Awards and more than 100 other national awards.

Use the registration form to order your ticket for this extra-fee event. Individual tickets are US$195. This event is not included in the all-inclusive registration fee.

Post-Conference Media Tour (1 – 4 pm)
Top off your conference experience with a tour of one of the Washington area’s premier media companies. Tours begin after the conference closes. Although the events are free, participants will pay any individual fare on public transportation or share expenses for a taxi. Please be sure to bring a form of photo identification with you.

Group size is limited and participation is on a first-come, first-served basis. Use the conference registration form to sign up for the USA Today tour. Registration for this tour closes on Monday, 27 June as USA Today requires an attendance list in advance.

You may sign up for the NPR and Discovery tours onsite at the IABC/Washington DC Hospitality Desk in the conference registration area.

National Public Radio (NPR)
NPR is an internationally acclaimed producer and distributor of noncommercial news, talk and entertainment programming with a weekly audience of more than 22 million listeners. A privately supported, non-for-profit organization, NPR serves more than 760 independently operated, noncommercial public radio stations. NPR produces and distributes more than 100 hours of original programming each week with programs such as "All Things Considered" and "Morning Edition."
Group 1 Time: 12:30 p.m. meet in the lobby and proceed to NPR by Metro for a 1 pm tour
Group 2 Time: 1:30 p.m. meet in the lobby and proceed to NPR by Metro for a 2 p.m. tour
Group Size: 15 per group

USA Today
USA Today has a daily readership of more than 5.2 million. It’s printed in the U.S., Hong Kong, London, Frankfurt and Belgium. Its first issue appeared on September 15, 1982 and its first international edition on July 10, 1984. The international edition reaches more than 300,000 readers daily. Additionally, the company provides news content to TV stations across the U.S., particularly smaller stations without national or international news desks. The striking new headquarters in the Tysons Corner area of suburban Virginia is worth the trip alone!
Time: 1 p.m. meet in the lobby and proceed to USA Today by cab
Group Size: 20

Discovery Communications
Discovery is not just a TV channel; it’s a store, a Web site and more. And it is celebrating its 20th anniversary on 17 June 2005! Discovery is a real-world media and entertainment company that expanded from the U.S. to Belgium, Denmark, Germany, France, Italy, Madagascar, the Middle East, the U.K., the Netherlands, Norway, Sweden, Poland and Romania. It acquired The Learning Channel (TLC) in 1991 and the Nature stores. One Discovery Place is its brilliant new headquarters, located in Silver Spring, MD on the Washington Metro system.
Time: 1 p.m. meet in the lobby and proceed to Discovery by Metro
Group Size: 20

Washington Post Newsweek Interactive (WPNI)
Get a behind-the-scenes look at what it takes to produce some of the nation's most popular sites for news and information, including, and Slate. From technology to design, marketing to product development, this presentation gives a glimpse of the challenges of presenting news in the digital age.

Time: 1 p.m. meet in the lobby and proceed to WPNI by cab
Group Size: 20


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