2005 PROGRAM: TUESDAY, 28 JUNE 2005

Business Breakfasts with Fellows 1 – 3 (7 – 8:15 am)

Use the registration form to order your ticket for this extra-fee event, or purchase an all-inclusive registration. Individual tickets are US$20 and include continental breakfast. Business Breakfast 1 / Cutting-edge practices in communication planning and management There is always a better way to practice communication planning and management. This breakfast discussion group invites the best and the brightest to share cutting-edge trends and practices. The most compelling benefit of this session is that it is a highly interactive sharing of experiences by top communicators worldwide. Presenter / Lester R. Potter, ABC / Virginia, USA, an MBA, is president of Les Potter Incorporated, an international consultancy he founded in 1998. He is also visiting assistant professor in the Department of Mass Communication and Communication Studies at Towson University, Maryland. He was named an IABC Fellow in 1997. Business Breakfast 2 / Communication leaders or Luddites? In the early 1800s, Luddites rioted in Britain resisting the advances of technology. Two centuries later, we are not rioting, but many of us cling to old familiar ways of communicating. Waves of new technology constantly bring us new communication choices. Do we lead the way or resist change? Take a short non-technical journey with Tudor Williams, ABC into this new world of communication technology to discuss what is changing and why, and identify opportunities with your business communication and the tools and tactics you use that you will not want to miss. Presenter / Tudor Williams, ABC / British Columbia, Canada, is a management consultant with more than 30 years of professional experience in communication management. Williams was named an IABC Fellow in April 2004. He has received five IABC Gold Quill Awards and the Institute of Public Relations’ Golden Ruler Award for excellence in communication measurement. Business Breakfast 3 / The future of organizational communication If you think performance counts now, you haven’t seen anything yet! Come hear what companies are doing to shift their priorities and focus on those parts of the organization that can drive performance results most. Jim Shaffer will show you how communicators can affect increasingly high levels of operating and financial performance, building communication as an organizational capability even more important than customer relationship management, capital allocation, investment management or sales channel optimization. Presenter / Jim Shaffer / Maryland, USA, leads the Jim Shaffer Group, a consultancy devoted to creating compelling places to work. His book, The Leadership Solution, has been hailed by leading CEOs as “invaluable for someone wanting to lead an organization into the future.” Shaffer was named an IABC Fellow in 1999.

General Session (8:30 – 9:30 am)

Communication makes a great place to work The best companies to work for earn that reputation by using great communication to foster growth and encourage loyalty from both customers and employees. This panel discussion will feature senior leaders from global companies that are rated by their employees as great places to work. You will: Learn how communication can help your company land a spot on a top employer list Hear about test-driven strategies and tactics from communicators whose work epitomizes employee-driven communication Appreciate why being validated as a best company to work for is increasingly important for long-term business sustainability. Moderator / Robert Levering / California, USA, is co-author of Fortune’s annual list of the “100 Best Companies to Work for in America.” He is also co-founder of the Great Place to Work® Institute, Inc. Levering has been the subject of feature interviews in Newsweek, USA Today, U.S. News & World Report, The New York Times, Industry Week, Exame and Han-kyung Business Weekly, as well as a guest on dozens of TV and radio shows, including The Oprah Winfrey Show and CBS Morning News.

Conference Sessions T1 – T8 (10 – 11:15 am)

T1: Crisis communication: Lessons from the front lines (Strategy & Counsel) Presenter / Kara Wilson / California, USA

T2: Integrating internal and external communication in transformational change (Business Management) Presenter / Jane Sparrow / United Kingdom

T3: Chinese brands: Breaking down old walls (Public Relations) Presenter / Serge Dumont / China

T4: Public relations research and evaluation: Evolving from why (Marketing & Brand) Presenter / Mark Weiner / New York, USA

T5: Get what you pay for: Giving employees a healthy understanding of their medical care options (Employee Communication) Presenters / Kathryn A. Yates / Illinois, USA Jodi Hutchison / New Jersey, USA

T6: Internet marketing made simple (Skills Development) Presenter / John J. Deveney, ABC, APR / Louisiana, USA

T7: E-collaboration: Bringing people together through technology (Future Trends) Presenter / Janice Kapner / Washington, USA

T8: Employees first: HBO's crisis response plan (Employee Communication) Presenters / Ina Siler, Ph.D. / Judy Quinn / New York, USA

Research Foundation Luncheon and Seminar (11:30 am – 1 pm)

Intranet, paper or face-to-face: What each channel does best According to philosopher and scholar Marshall McLuhan, “the medium is the message.” New research suggests that the choice of the communication medium can have a dramatic impact on the success of the communication. But in today’s information-overloaded, media-saturated environment, the message most corporate communicators might be tempted to send is “Help!!!” When it comes to delivering your messages, how you say it is almost as important as what you say. For example, did you know that employees are often unable to follow a chain of reasoning across several linked intranet web pages? Or that while the web and paper documents are invaluable as ways to inform, they are a poor choice for persuasion? At the IABC Research Foundation Luncheon and Seminar, Dr. TJ Larkin will offer food for thought about the “whys” to consider when deciding how to communicate. He’ll discuss which medium is best for short information retrieval, which channel is best for changing behavior and which communication method is best for long, complicated new ideas. If you’re a communicator wondering whether to “net” or not, type or tape, or say or play, this a session you won’t want to miss. Presenter / TJ Larkin, Ph.D. / New York, USA, is a leading consultant and researcher in internal communication. He and his wife, Sandar Larkin, co-authored one of the Harvard Business Review’s most requested articles, as well as the McGraw-Hill best-selling book Communicating Change: Winning Employee Support for New Business Goals. His firm, Larkin Communication Consulting, has worked with more than 20 global companies, including AT&T, DaimlerChrysler and Bank of America. Use the registration form to order your ticket for this extra-fee event, or purchase an all-inclusive registration. Individual tickets are US$125. Part of this fee is donated to furthering the work of the IABC Research Foundation.

Conference Sessions T9 – T14 (1:15 – 2:30 pm)

T9: Politics and PR: Integrating public affairs into your communication strategy (Strategy & Counsel) Presenter / Don Goldberg / Washington, D.C., USA

T10: Unleash your inner leader (Business Management) Presenter / Kellie Garrett, ABC / Saskatchewan, Canada

T11: Building community support for controversial projects (Public Relations) Presenter / George McGrath / New York, USA

T12: Harnessing the power of the Internet for marketing (Marketing & Brand) Presenter / Thomas Wyatt / California, USA

T13: Media relations in the global market (Skills Development) Moderator / Ron Fuchs, APR / California, USA

T14: Employee communication surveys: An event or a culture? (Employee Communication) Presenter / Adrian Cropley / Victoria, Australia

In-Depth Sessions T15 – T16 (1:15 – 3:30 pm)

T15: Brand from the inside (Future Trends) Presenters / Mark Schumann, ABC / Connecticut, USA Libby Sartain / California, USA

T16: Communicators on trial (Business Management) Moderators / Todd T. Hattori, ABC / Washington, USA Mary Ann McCauley, ABC / Minnesota, USA

Conference Sessions T17 – T22 (2:45 – 4 pm)

T17: Communicating through executive change: Staying on course when leaders move on (Strategy & Counsel) Presenter / Shelley Bird / Ohio, USA

T18: Hot topic panel: PR in Asia (Public Relations) Session details and Asia-based panelists to be announced

T19: The corporate responsibility journey at Nike (Business Management) Presenter / Kirk Stewart / Oregon, USA

T20: When the client is you: Applying best communication practices to your job search (Skills Development) Presenter / Janet Reswick Long / Pennsylvania, USA

T21: The rise of advertising and the rise of PR: The future of advertising (Marketing & Brand) Presenter / Clarke L. Caywood, Ph.D. / Illinois, USA

T22: Keeping employees focused and engaged in times of change (Employee Communication) Presenter / Yvonne Hunt / California, USA

Annual General Meeting (4:15 – 5:45 pm)

This is your opportunity to find out first-hand what is happening in your association. Learn how your volunteer leaders and president have led the association over the past year, meet IABC’s 2005-06 Chairman, and gain insight on the association’s plans for the future. The executive board and staff will be there to answer your questions and listen to your comments. Sponsored by

Networking Reception (5:15 – 6:45 pm)

Catch up with friends, make new career connections and meet face-to-face with representatives from companies who can bring innovation to your programs and workplace. This reception offers hors d’oeuvres, a cash bar and time to unwind after a full day of educational sessions. Reception is included in your daily, regular or all-inclusive registration fee. Wear your registration badge for admittance. Sponsored by

Dine-Around (7 pm)

D.C. Dine-Around provides you the opportunity to spend time in small dinner groups and experience one of D.C.’s unique restaurants. Stop by the D.C. Dine-Around table when you visit the conference registration area to make your restaurant selection. Our dining experts will be on hand to help you find the right spot to suit your mood, palate and wallet. You’ll pay for your own transportation, food and entertainment. Dine-Around hosts will arrange group trips to all of the restaurants and accompany you on your outing. The goal of each host is to make your taste of Washington, D.C. a night to remember!