2005 PROGRAM: MONDAY, 27 JUNE 2005

Think Tanks 1 – 3 (7:15 – 8:15 am)

Three expert-facilitated think tanks provide an open forum for experienced communicators to share their successes and challenges in measuring and communicating the organizational value of their projects and counsel. The results of this process will not only provide new insights and networking contacts for participants, but it will also inform important IABC research and educational offerings. Think Tank 1 / Developing and delivering communication when you report to HR or legal Presenter / Paul M. Sanchez, ABC, APR / United Kingdom, is the practice leader for Mercer’s communication consulting practice in the U.K., continental Europe and the Middle East. He has more than 20 years ofexperience in all aspects of organizational communication, including change management, HR programming, employee research and crisis communication. Think Tank 2 / Demonstrating communication’s business value: Trends, challenges and best practices Presenter / Diane Gayeski, Ph.D. / New York, USA, is professor of communication at Ithaca College and CEO of Gayeski Analytics. The author of 13 books, she’s led more than 300 projects for clients worldwide linking communication management, organizational learning and their impacts on organizational performance. Think Tank 3 / Strategies for influencing corporate reputation: Delahaye’s syndicated study of America’s 100 largest companies Presenter / KC Brown / New York, USA, serves as Delahaye’s senior vice president of research, overseeing the research and advisory services group. He has worked for 10 years in quantitative and qualitative research, managing a wide range of measurement programs and cutting-edge work with the Delahaye Index, a quarterly assessment of how news media affects corporate reputation. Brown holds a master’s degree in communication research from the University of North Carolina and a master’s of business administration from The Wharton School of the University of Pennsylvania. This session is included in your daily, regular or all-inclusive registration fee. Breakfast will not be provided.

General Session (8:30 – 9:30 am)

The leadership lessons of Tony Blair Lord Gould of Brookwood As Europe’s leading strategist in politics and public affairs, Lord Philip Gould is a central figure in the modernization of the British Labour Party and advises Prime Minister Tony Blair on a regular basis. Gould has served as strategic and polling advisor to the Prime Minister since 1994 and has unique insight on Blair’s communication and leadership approach. In addition to his work for the Labour Party, Gould contributed strategic advice to the 1992 and 1996 U.S. presidential campaigns. He has served as an adviser to German Chancellor Gerhard Schroeder, Greek Prime Minister Costas Simitis and their respective national campaigns, and has advised political parties in the Netherlands, Denmark, Norway, Austria and Sweden. In 1985, he set up his own strategy and polling company, Philip Gould Associates. Philip Gould Associates works with corporations including BP, Goldman Sachs, British Airways, Coca Cola and Mars. Gould has conducted opinion leader research, focus gropus and quantitative polling in almost every country in Europe in the last year as well as in the U.S. and worldwide. In this plenary session, you’ll gain an insider’s view from Britain’s leading professional strategist and one of the world’s brilliant minds. Presenter / Philip Gould / United Kingdom, is a visiting professor at the London School of Economics and lectures on media and communication. He also regularly lectures at the London Business School. He is the author of The Unfinished Revolution, described as “one of the most important political books to have appeared for many years.” He writes regularly on issues surrounding communication and corporate and political strategy. Marketing Magazine described Gould as “having the greatest marketing mind of our generation,” and he was depicted as “mercurial and brilliant” and a “phenomenon” in Anthony Seldon’s biography of Tony Blair. Gould was made a life peer in 2004.

Conference Sessions M1 – M8 (10:30 – 11:45 am)

M1: Developing and delivering a global internal communication strategy in a global, decentralized business (Strategy & Counsel) Presenter / Katharina Auer / United Kingdom

M2: Working in a regulated environment: How corporate governance affects corporate communicators (Business Management) Presenter / John L. Jacobs / Maryland, USA

M3: Corporate social responsibility: Doing good and doing well (Marketing & Brand) Presenter / B. Keith Fulton / Washington, D.C., USA

M4: The new language of innovation (Future Trends) Presenter / Jeff De Cagna / Virginia, USA

M5: I faced the White House Press Corps and lived to tell the tale (Skills Development) Presenter / Peter Roussel / Texas, USA

M6: Employees as storytellers: Building Vancity's brand from the inside out (Employee Communication) Presenter / Paula Martin, ABC / British Columbia, Canada

M7: The right way to communicate that things have gone wrong: A case study of disclosing an adverse medical event (Public Relations) Presenter / Craig DuHamel, ABC / Ontario, Canada

M8: Leveraging cooperation and communication to revitalize an industry (Strategy & Counsel) Presenters / Virginia Aulin / Steve Crombie / British Columbia, Canada

Hot Topic Session: Blogs: The hot new tool for corporate communicators Moderator / Debbie Weil / Washington, D.C., USA

35th Anniversary Luncheon (12 – 1:15 pm)

Connecting with youth “You just don’t understand me!” If you’re the parent of a teenager – or if you were ever a teenager yourself – odds are that this phrase has surfaced in at least one or two of your inter-generational conversations. If men are from Mars and women are from Venus, as one best-seller suggests, then young people are perhaps from another galaxy altogether. Well guess what: corporations don’t understand youth any more than their parents do, and that’s a big mistake, according to Jennifer Corriero. Drawing on her own experiences as a young entrepreneur and consultant, as well as some of the most up-to-date research available, Jennifer will discuss how all types of organizations are, can be and should be engaging youth across their work. You’ll discover the steps you and your organization must take to connect with the youth demographic, and the expectations this "Net Generation" has as citizens, employees, customers and students. Setting the stage for this thought-provoking session will be an introduction by IABC Fellow Christopher H. Bunting, ABC. Presenter / Jennifer Corriero / Ontario, Canada, is an innovator and leader with a broad background in developing and driving youth programs related to technology, collaboration and entrepreneurship. She is the co-founder of TakingITGlobal.org, a non-profit social venture that connects and supports more than 60,000 members in 200 countries. TakingITGlobal.org is the world's premier global online community for youth interested in making a difference. She is an Organizing Committee member for the Youth Employment Summit Campaign, and was a member of the Canadian government delegation to the World Summit on the Information Society. Use the registration form to order your ticket for this extra-fee event, or purchase an all-inclusive registration. Individual tickets are U.S. $60. Sponsored by

Conference Sessions M9 – M13 (1:30 – 2:45 pm)

M9: Pat your head, rub your tummy and whistle through the leadership graveyard (Strategy & Counsel) Presenter / Roland L. Draughon / Pennsylvania, USA

M10: Cutting through the fog: Communicating financial information to a non-financial audience (Business Management) Presenter / James D. Cole / Virginia, USA

M11: No more excuses: How to do research when you don't have a budget (Public Relations) Presenter / Katie Delahaye Paine / New Hampshire, USA

M12: Mapping your career success (Future Trends) Moderator / Brenda C. Siler / Maryland, USA

M13: Reputation measurement and management: The case of Liechtenstein (Marketing & Brand) Presenters / Tanja Passow / Rolf Fehlmann / Switzerland

In-Depth Sessions M14 – M16 (1:30 – 3:45 pm)

M14: Managing global virtual teams (Employee Communication) Presenter / Salvador Apud / Texas, USA

M15: The human connection: Presenting powerfully with graphics (Skills Development) Presenters / Carol Doscher / Charles Murray / New York, USA

M16: Communication that makes a difference: A hands-on experience (Business Management) Moderator / Alice Brink, ABC, APR / Texas, USA

Conference Sessions M17 – M20 (3 – 4:15 pm)

M17: Operating in the inner circle as a communication professional: How to partner with executives, add real value and be taken seriously as a strategic counselor (Strategy & Counsel) Presenter / Barbara Fagan-Smith / California, USA

M18: How to repel the barbarians from the gates (Public Relations) Presenter / Jonathan Choat, FRSA / United Kingdom

M19: Ethics and the 21st-century communicator: Results from the latest IABC Research Foundation study (Business Management) Moderator / Gloria Walker, ABC, FRSA / Thailand

M20: The 24-carrot manager: Using employee recognition to unleash human potential (Employee Communication) Presenter / Adrian Gostick / Utah, USA

Afternoon General Session (4:30 – 5:30 pm)

Strategic communication in a successful turnaround Come hear about the McDonald’s Corporation’s remarkable two-year journey that saw the Golden Arches move from the label "Hamburger Hell" to heralded "Marketer of the Year" in 2004. Presented by the organization’s senior corporate relations officers, this plenary session will focus on the role of strategic communication in a corporate turnaround. McDonald's Senior Vice President Jack Daly and Vice President Bridget Coffing will discuss the key internal and external strategies that contributed to McDonald's leading the Dow Industrial 30 in 2004. Jack Daly serves as senior vice president – corporate relations for McDonald's Corporation. He is responsible for McDonald's global communication, which includes media relations, marketing communication, public relations, education initiatives, internal communication and government relations. Daly's extensive experience in the communication industry includes 3 years as press secretary for the governor of Ohio and senior positions at Golin/Harris Communications and Taco Bell, where he was vice president of public affairs. Bridget Coffing is vice president – corporate communications for McDonald's Corporation, where she leads the company’s global marketing communications function and the corporate relations support for the company's Balanced Lifestyles activities. She is the communication liaison to McDonald's Latin America, Ronald McDonald House Charities and the McDonald's Global Communications Council. Coffing previously specialized in food and consumer marketing at Golin/Harris Communications.

Gold Quill Awards Reception (5:30 – 7 pm)

Recognizing international communication excellence Surround yourself with professional excellence at the 2005 Gold Quill Gala Reception. Come view outstanding work from around the world and interact with communicators responsible for achieving this level of excellence. Join IABC Chairman David Kistle, ABC and Gold Quill Chairwoman Jane Voisard in recognizing IABC's 2005 Gold Quill winners during this inspiring and fun-filled celebration. Use the registration form to order your ticket for this extra-fee event, or purchase an all-inclusive registration. Individual tickets are US$60. The 2005 Gold Quill Awards program is sponsored by

Networking Dinner

Roof Terrace Restaurant, John F. Kennedy Center for the Performing Arts Unwind and meet fellow attenders over dinner at one of Washington D.C's premier restaurant destinations. Enjoy panoramic views of the Potomac River, Washington Monument, Jefferson Memorial and Lincoln Memorial from the expansive outdoor terrace and dine on the restaurant's critically acclaimed Modern American cuisine while you enjoy the company of colleagues and friends. Individual tickets are no longer available due to sell-out crowds. Registrants can still purchase an all-inclusive conference registration or Monday-only registration, both of which include the Networking Dinner.