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Sponsor Spotlight
IABC is proud to announce our relationship with Microsoft Office Live Meeting as the lead sponsor for the 2005 IABC Washington, D.C.
conference.
Please visit the Microsoft Office Live Meeting web site for more information.
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2005 PROGRAM: MARKETING & BRAND TRACK
| Monday, 27 June | | 10:30 – 11:45 am | | M3: Corporate social responsibility: Doing good and doing well
Presenter / B. Keith Fulton / Washington, D.C., USA | | 1:30 – 2:45 pm | | M13: Reputation measurement and management: The case of Liechtenstein
Presenters / Tanja Passow / Rolf Fehlmann / Switzerland |
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| Tuesday, 28 June | | 10 – 11:15 am | | T4: Public relations research and evaluation: Evolving from why
Presenter / Mark Weiner / New York, USA | | 1:15 – 2:30 pm | | T12: Harnessing the power of the Internet for marketing
Presenter / Thomas Wyatt / California, USA | | 2:45 – 4 pm | | T21: The rise of advertising and the rise of PR: The future of advertising
Presenter / Clarke L. Caywood, Ph.D. / Illinois, USA |
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| Wednesday, 29 June | | 8 – 9:15 am | | AS.1: Surviving in the media spotlight
Presenter / Karen Friedman / Pennsylvania, USA | | 9:30 – 10:45 am | | AS.13: Brand you: Growing your career, growing your business
Presenter / Pat McNamara, APR / Ontario, Canada | |
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