S3 / How to give journalists what they want

Date: Sunday, 26 June
Time: 1 – 4 pm
Track: Public Relations

A recent national survey of journalists by Porter Novelli Canada gave corporations low marks on their performance in delivering news and information to the media on a daily basis. Former journalist Mark Nusca looks at the results of both the Canadian survey and similar surveys in other countries and provides an insider's perspective on how corporations need to raise the bar in their dealings with the media.

Topics examined will include:

• A snapshot of current studies to discover what journalists say they expect from corporate communicators
• What companies are doing wrong in their dealings with the media
• How to build better relationships with journalists by providing the kind of information reporters, and the public, both want and expect

Presenter / Mark Nusca / Ontario, Canada, directs Porter Novelli Canada’s Media Training program and regularly coaches CEOs, senior executives and spokespersons for some of Canada’s leading corporations. Previously, he worked for 16 years as a reporter and editor with leading Canadian news organizations The Globe and Mail, The National Post and the Canadian Press wire service.