S4 / Beyond a corporate fad: How to make sure employee engagement becomes a reality in your organization

Date: Sunday, 26 June
Time: 1 – 4 pm
Track: Employee Communication

Employee engagement is currently the high priority for professional communicators. But a recent global study shows that frequently it is an objective that is falling down at the first hurdle because organizations fail to transition the corporate initiative into a process that employees can own and drive forward.

You’ll review exclusive studies’ findings regarding:

• The most common gaps in the design, implementation and measurement of engagement programs
• Real-life practices to involve employees, build their commitment and encourage them to go the extra mile
• A six-step model that helps embed engagement in the processes of your organization, turning it from corporate fad to corporate fact

Presenter / Kieron Shaw / United Kingdom, is head of research at Melcrum Publishing, where he conducts tailored studies for a benchmarking group of senior VPs and directors of communication. He authored the research reports Making Managers Better Communicators, Internal Communication Management and How to Structure Internal Communication.