Communication Training and Education - IABC Washington D.C. 2005 International Conference

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	Sunday, 26 June
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	Tuesday, 28 June
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	Employee Communication
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M1 / Developing and delivering a global internal communication strategy in a multi-national, decentralized business

Date: Monday, 27 June
Time: 10:30 – 11:45 am
Track: Employee Communication

Pharmaceutical company AstraZeneca’s investor relations, public affairs, government affairs, corporate PR and internal communication functions reside within its Corporate Affairs department. Developing and delivering a global strategy is especially challenging when communicators occupy roles in different functional, national and global groups within the corporation. See how this pharmaceutical industry leader keeps its communicators on the same page even though they reside in many different places.

In this session you’ll learn:

How to develop and align internal and external strategic approaches to support business outcomes
Ways to foster global team ownership of the communication strategy
Techniques for measuring effectiveness and outcomes

Presenter / Katharina Auer / United Kingdom, has significant expertise in global external/media relations, internal communication, branding, marketing communication, community affairs and e-media. She is currently director of global internal communications for AstraZeneca, and previously served as leader – corporate communications for GE Capital European Equipment Finance.