M3 / Corporate social responsibility: Doing good and doing well

Date: Monday, 27 June
Time: 10:30 – 11:45 am
Track: Marketing & Brand

In today’s increasingly socially conscious environment, consumers are demanding to know more about the background of the companies they do business with. Corporate responsibility is no longer a “nice to do” or “should we do” activity, it’s become a “what more can we do” priority. Verizon recently examined the ways it affects the world in which it operates, and published its first annual “Corporate Responsibility Report.” This session will discuss the process for – and importance of – cataloging, codifying and communicating your organization’s commitment to the community.

You'll learn:

• Why CSR should be a vital part of your organization’s DNA
• How to assess what you’re doing and find ways to leverage your activities
• Effective ways to share your record with key audiences

Presenter / B. Keith Fulton / Washington, D.C., USA, is vice president – strategic alliances for Verizon, the largest communications company in the U.S. His previous technology and CSR-related responsibilities at the U.S. Department of Commerce, AOL, AOL Time Warner and the National Urban League have made him a leading authority on bridging the digital divide.