M4 / The new language of innovation

Date: Monday, 27 June
Time: 10:30 – 11:45 am
Track: Future Trends

Executives overwhelmingly view innovation as the basis for long-term growth and success. Based on work conducted outside the for-profit sector, this interactive session will explore how leaders can build a new language that not only describes innovation's role in producing economic value but also creates a fundamental connection between deeply held individual and organizational values.

In this session, you will explore these critical questions:

• What are the major challenges that organizations face in making innovation happen consistently?
• How can leaders effectively connect the "value" and "values" of innovation through language?
• How can a new language of innovation assist leaders in identifying the organization's most capable and talented contributors to the work?

Presenter / Jeff De Cagna / Virginia, USA, is chief strategist and founder of Principled Innovation LLC, a consultancy that works exclusively with associations on the challenges of strategy, innovation and knowledge. He is a Fellow of the American Society of Association Executives, a frequent speaker and author, and a graduate of both the Johns Hopkins and Harvard universities.