Communication Training and Education - IABC Washington D.C. 2005 International Conference

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	Sunday, 26 June
	Monday, 27 June
	Tuesday, 28 June
	Wednesday, 29 June


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	Employee Communication
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Sponsor Spotlight
IABC is proud to announce our relationship with Microsoft Office Live Meeting as the lead sponsor for the 2005 IABC Washington, D.C. conference.

Please visit the Microsoft Office Live Meeting web site for more information.

M5 / I faced the White House Press Corps and lived to tell the tale

Date: Monday, 27 June
Time: 10:30 – 11:45 am
Track: Skills Development

You think your media relations challenges are tough? Try being the spokesperson for the President of the United States! Get a candid, behind-the-scenes look at life in the White House press office from a veteran of two U.S. presidential administrations. Learn how skills developed in that politically charged environment can be applied to business communication projects in the private sector.

Attenders will learn:

How to effectively communicate with leaders
The three essential elements for success as a press spokesperson
How humor can help in global communication

Presenter / Peter Roussel / Texas, USA, has served as press secretary to Congressman and Ambassador George H. W. Bush (later elected President of the U.S.), staff assistant to former President Gerald Ford, and special assistant & deputy press secretary to former President Ronald Reagan. Roussel is the author of the White House-based satirical novel Ruffled Flourishes and is an on-air political commentator for KTRK-TV in Houston, Texas.