Communication Training and Education - IABC Washington D.C. 2005 International Conference

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	Sunday, 26 June
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Sponsor Spotlight
IABC is proud to announce our relationship with Microsoft Office Live Meeting as the lead sponsor for the 2005 IABC Washington, D.C. conference.

Please visit the Microsoft Office Live Meeting web site for more information.

M11 / No more excuses: How to do research when you don't have a budget

Date: Monday, 27 June
Time: 1:30 – 2:45 pm
Track: Public Relations

Technology has made measurement and research so much more affordable that communicators can no longer use "I can't afford it" as an excuse. This session will begin with the basic steps to setting up a research program and go on to discuss how to get that research program implemented for little or no money. It will also review the range of new technologies that have brought the cost of research down, discussing the pros and cons of new technologies vs. more traditional methods.

You'll learn:

How to set up a measurement program to meet your needs and your budget
How to evaluate the array of research tools available
How to make sure that there's always enough money in your budget for research

Presenter / Katie Delahaye Paine / New Hampshire, USA, is the founder of KDPaine & Partners. Her company publishes The Measurement Standard and the One Minute Benchmarking Bulletin, international newsletters entirely devoted to measurement of communication effectiveness.