M13 / Reputation measurement and management: The case of Liechtenstein

Date: Monday, 27 June
Time: 1:30 – 2:45 pm
Track: Marketing & Brand

Reputation management is not restricted to companies and other organizational entities. In fact, nations are increasingly concerned with their reputation relative to other nations, and are actively measuring and managing that reputation. This session covers findings from an extensive study of the reputation and identity of the Principality of Liechtenstein, and offers insights useful to all reputation managers.

This session will offer insights about:

• The ways in which solid statistical analysis reveals the factors driving reputation
• Embedding research elements into a strategic reputation management framework for best results
• Appreciating the combination of both quantitative and qualitative research elements in approaching reputation management

Presenters / Rolf Fehlmann / Switzerland, is responsible for corporate communication, corporate identity and public relations for an internationally operating technology firm in the Siemens organization. He has 25 years of experience in communication and has presented research at conferences in Europe and the U.S.

Tanja Passow / Switzerland, is a partner at Enzaim Communications, a consulting firm specializing in internal communication, and has contributed expertise regarding country reputation managegement for several international conferences.