M20 / The 24-carrot manager: Using employee recognition to unleash human potential

Date: Monday, 27 June
Time: 3 - 4:15 pm
Track: Employee Communication

Let's face it, explaining corporate values and strategy to a skeptical workforce can be a challenge (OK, it can feel like ramming your head against a brick wall). So before you smack yourself silly, consider this: Communicators at Avis, Marriott, T. Rowe Price and McDonald's Canada have discovered they can get out their CEOs' messages – and grab and hold employee interest – by using employee recognition programs to greater effect.

Attenders will learn how:

• When done right, public recognition of individual achievement is a powerful way to communicate company values and strategies
• Leaders in your organization want – and need – training in recognition tactics from skilled communicators (i.e., you!)
• Communicators can help the organization "live the brand" by publicizing award winners who are brand success stories

Presenter / Adrian Gostick / Utah, USA, is author of The Wall Street Journal best seller The 24-Carrot Manager, called “a must read for managers” by Larry King, CNN. Gostick has written for USA Today and Investor’s Business Daily. He earned a master's degree from Seton Hall University, where he is a guest lecturer.