T1 / Crisis communication: Lessons from the front lines

Date: Tuesday, 28 June
Time: 10 - 11:15 am
Track: Strategy & Counsel

PeopleSoft’s battle to fend off software rival Oracle will go down as one of the longest hostile takeover attempts in U.S. business history. You’ll learn how PeopleSoft, the world’s second largest enterprise applications company, rallied employees, customers, shareholders and the community in its well-publicized struggle. PeopleSoft’s top corporate communicator will share the evolving strategies and cutting-edge tactics her team used from the day Oracle launched its bid in June 2003.

You'll learn how:

• PeopleSoft coordinated its messaging across multiple audiences and over time
• The corporate communication team harnessed innovation and creativity to get its word out
• Communicators and employees executed “business as usual” during “business unusual”

Presenter / Kara Wilson / California, USA, is group vice president of PeopleSoft Corporate Communications, responsible for media relations, analyst relations, internal communications, field communications and market intelligence. Before joining PeopleSoft, Wilson managed product marketing and enterprise applications implementations at Accenture and Sybase.