T2 / Integrating internal and external communication in transformational change

Date: Tuesday, 28 June
Time: 10 - 11:15 am
Track: Business Management

Effective, integrated communication is a key to transformational change in any organization in the 21st century. So, what is the role of employee communication in ensuring that internal and external messaging are consistent and truly aligned? Through case studies and discussion, this session will explore examples of successful integrated communication and teach lessons from those that were less successful.

Key learning points will include:

• Processes for planning and delivering integrated communication
• Suggested ways to organize integrated communication teams
• Hints and tips for successful communication during transformational change

Presenter / Jane Sparrow / United Kingdom, is general manager, communication & change for Sony Europe. Prior to her current role, Jane was a senior management consultant for MCA Communicates, where she assisted board-level clients with marketing and communication challenges. She is currently the regional deputy director for IABC Europe.