T3 / Chinese brands: Breaking down old walls

Date: Tuesday, 28 June
Time: 10 - 11:15 am
Track: Public Relations

One of the most important events of the last decade of the 20th century has been the emergence of China on the world stage as an economic and political power. After more than 30 years of reforms, a very interesting trend is developing: the emergence of Chinese multinational companies trying to establish brands with a global reach.

In this session, you'll discover:

• The significant challenges faced by Chinese companies
• The impact of China's emerging multinationals on the world market
• Results of case studies of Chinese companies that have taken significant steps towards establishing a global brand

Presenter / Serge Dumont / China, has been called the father of the Chinese public relations industry. He is chairman and CEO of Springford Investments Limited, a consultancy providing board-level solutions in communication and branding, public affairs, and crisis communication. Most recently he co-authored Brand Warriors – China, the first book to analyze 14 top Chinese brands through interviews with senior management.