T6 / Internet marketing made simple

Date: Tuesday, 28 June
Time: 10 - 11:15 am
Track: Skills Development

Perhaps the greatest vehicle of change in the past years has been the World Wide Web. With so many sites vying for recognition, the use of PR to create visibility and advance web sites is becoming increasingly crucial. Creative and effective tactics become the driving force for establishing and maintaining a sound presence among the rush of the competition jumping on the Internet bandwagon.

In this session, you’ll discover:

• How Internet marketing employs the same methodology and theory as traditional public relations and integrated marketing
• The most recent research on how and why consumers and the public are influenced by Internet marketing, and how to turn the benefits to your advantage
• How to generate support to ensure campaign success

Presenter / John J. Deveney, ABC, APR / Louisiana, USA, is the founder of Deveney Communication. His firm was recently recognized as a Top 5 Boutique Agency of the Year according to PRWeek’s 2004 awards. He was selected by PR News for their first list of “15 To Watch” public relations leaders from across the globe who are shaping the profession.