T8 / Employees first: HBO's crisis response plan

Date: Tuesday, 28 June
Time: 10 - 11:15 am
Track: Employee Communication

After the attacks of 11 September 2001, cable TV programming company HBO conducted an extensive review of its crisis response plan. Central to the company’s new, expanded plan is an emphasis on employee communication. Increased dialogue with employees constantly reinforces the importance HBO places on safety in the workplace.

In this session, attenders will learn:

• Methods to establish a cross-departmental crisis command team that's always ready to respond
• Ways to develop crisis scenarios, conduct drills and build sample scripts around them
• How HBO communicated to employees during and after a crisis using examples of actual communication

Presenters / Judy Quinn / New York, USA, is director of employee communications at HBO. Previously, she was a media reporter at Publishers Weekly and Variety magazines and also served as executive editor of Incentive, a monthly consumer/employee motivation publication.

Ina Siler, Ph.D. / New York, USA, is vice president of organizational effectiveness at HBO and is responsible for managing corporate training, leadership development, employee communication and employee volunteer programs.