T9 / Politics and PR: Integrating public affairs into your communication strategy

Date: Tuesday, 28 June
Time: 1:15 – 2:30 pm
Track: Strategy & Counsel

When your focus is the world of business, it’s easy to overlook the impact of the world of politics on your eventual success. This session will examine the importance of integrating public affairs into corporate public relations programs, and offer real-life examples of corporations that have successfully used public affairs to increase their brand recognition and achieve their corporate PR goals.

Attenders will learn:

• How to use public affairs techniques to achieve corporate communication goals
• How to gain “thought leadership” through the political arena
• The price of ignoring the political world

Presenter / Don Goldberg / Washington, D.C., USA, is managing director – crisis communications for Qorvis Communications, where he provides crisis communication counsel to organizations and individuals including IBM, General Motors, Adobe Systems and 100-meter world record holder Tim Montgomery. He is a veteran investigative reporter who spent 10 years on Capitol Hill and two years in the White House during former U.S. President Clinton’s administration.