Communication Training and Education - IABC Washington D.C. 2005 International Conference

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	Sunday, 26 June
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	Tuesday, 28 June
	Wednesday, 29 June


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Sponsor Spotlight
IABC is proud to announce our relationship with Microsoft Office Live Meeting as the lead sponsor for the 2005 IABC Washington, D.C. conference.

Please visit the Microsoft Office Live Meeting web site for more information.

T12 / Harnessing the power of the Internet for marketing

Date: Tuesday, 28 June
Time: 1:15 – 2:30 pm
Track: Marketing & Brand

Cisco Systems has revolutionized the way it communicates with public audiences using the Internet. In this session, Thomas Wyatt will share information about the innovative programs, strategies and applications the company has developed to build a stronger relationship with its press, analysts, investors and customers.

Attenders will:

Be introduced to Cisco’s award-winning News@Cisco program, a direct media channel to the public that communicates corporate news, strategy and opinion
Discover why News@Cisco has won various awards from industry experts, including PR Week’s “Best Use of the Internet” and “PR Innovation of the Year”
Learn about the importance of using video communication to market to key customers

Presenter / Thomas Wyatt / California, USA, is the senior manager of the executive media operations group at Cisco Systems. He is the co-creator and publisher of Cisco’s News@Cisco web site and the general manager of its “onBusiness Network” Internet-based video network solution. Wyatt serves on the board of Silicon Valley/IABC as vice president of programs and professional development.