Communication Training and Education - IABC Washington D.C. 2005 International Conference

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	Sunday, 26 June
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	Tuesday, 28 June
	Wednesday, 29 June


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	Employee Communication
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Sponsor Spotlight
IABC is proud to announce our relationship with Microsoft Office Live Meeting as the lead sponsor for the 2005 IABC Washington, D.C. conference.

Please visit the Microsoft Office Live Meeting web site for more information.

T13 / Media relations in the global market
(Panel)

Date: Tuesday, 28 June
Time: 1:15 – 2:30 pm
Track: Skills Development

Global communication demands a global perspective with savvy media relations programs tailored for different markets. Companies operating or expanding into international markets achieve their best results by customizing media relations using the right research, planning and execution. Increase your awareness of what it takes to succeed in global media relations by learning from a panel of experienced journalists from North America, Europe and Asia.

Discussion topics will include how to:

Make your organization's news relevant to other parts of the world
Assess and adapt to regional, national and cultural differences in media practices
Recognize and react to significant changes in the media in North America, Europe and Asia

Moderator / Ron Fuchs, APR / California, USA, is senior director of employee and executive communications for Agilent Technologies, where his team’s accountabilities range from global employee communication and executive communication to delivery of corporate relations programs in Europe and Canada.