T14 / Employee communication surveys: An event or a culture?

Date: Tuesday, 28 June
Time: 1:15 – 2:30 pm
Track: Employee Communication

Enormous amounts of time and energy are spent creating the event that is the employee communication survey. But rarely does the information collected justify the effort. Perhaps we need to engender a culture that embraces feedback and therefore accepts surveys as something that delivers a real outcome, both for individuals and to the business. In this presentation, Adrian Cropley will lead a discussion on employee communication surveys and how we use them.

Topics to be covered will include:

• What is the focus of the employee satisfaction survey?
• How do you get the buy-in to the survey?
• What builds the culture rather than running an event?

Presenter / Adrian Cropley / Victoria, Australia, is the founder and principal consultant for Cropley Communications. Until early 2004 he was the head of employee communication for Ericsson in Australia, New Zealand and the Pacific Islands, where he developed company-wide strategies for internal communication and managed multiple major change initiatives. He is currently on the board of IABC/Victoria.