T19 / The corporate responsibility journey at Nike

Date: Tuesday, 28 June
Time: 2:45 - 4 pm
Track: Business Management

What does a company do when it becomes the target of a well organized corporate campaign focused on its overseas contract manufacturing practices? How does it respond operationally, what principles drive its behavior, and how does it communicate (and to whom) in light of restrictions placed on corporate speech?

In this session, you will learn:

• The sometimes painful lessons Nike learned that may help you and your organization respond more effectively to similar situations
• The important role internal and external communication plays in responding to corporate campaigns
• The practical steps a company can take to avoid being the target of a corporate campaign

Presenter / Kirk Stewart / Oregon, USA, is vice president of corporate communications at Nike. He currently has responsibility for corporate and CR communication, global crisis and issues management, and internal communication. He has also managed CR at Nike, including global community affairs and environmental affairs and stakeholder outreach.