AS.1 / Surviving in the media spotlight
(All-Star Session)

Date: Wednesday, 29 June
Time: 8 – 9:15 am
Track: Marketing & Brand

Imagine a TV camera, microphone or print reporter recording your every word. You forget what you wanted to say or say the wrong thing because you don’t understand what the reporter really wants. Find out how you and your company can make the most out of every media encounter or public appearance during this hands-on session that will teach you how to ace every interview and become a valued media resource.

In this session, you will learn to:

• Prepare and deliver media interviews with comfort and confidence
• Condense complicated information into bite-sized nuggets
• Handle tough questions with simple and practical techniques

Presenter / Karen Friedman / Pennsylvania, USA, is an award-winning television news reporter who spent two decades covering stories for stations across the country. As head of improvement at Karen Friedman Enterprises, Inc., she has taught thousands of spokespeople to ace media interviews, presentations and public appearances.