AS.2 / Influencing employee attitudes
(All-Star Session)

Date: Wednesday, 29 June
Time: 8 – 9:15 am
Track: Strategy & Counsel

Getting through to workers to successfully influence their behaviors, attitudes, and work habits is one of the most frustrating aspects of organizational management. The objective of this intensive and interactive session is first to look at employee communication from an entirely different perspective and then to rethink, refocus, and suggest some breakthrough thinking to improve both the quality and effectiveness of your employee communications and its strategic value to management.

The key areas of discussion this session will cover are:

• The six roles individuals play in the organizational mix
• The process of influencing employee attitudes
• Employee communications strategies management will accept and support

Presenter / James Lukaszewski, ABC, APR / New York, USA, is one of North America’s most prominent management advisors and crisis management strategists, with more than 25 years of experience in dealing with the most troubling, tough, touchy, sensitive issues facing corporate organizations locally and globally. He is the recipient of both Ball State University’s 2004 National Public Relations Achievement Award and the 2004 Patrick Jackson Award for Distinguished Service to Public Relations Society of America.