AS.3 / Strategic communication planning
(All-Star Session)

Date: Wednesday, 29 June
Time: 8 – 9:15 am
Track: Business Management

Great communication strategies can be put together simply and quickly if you use the right processes, techniques and templates. During this interactive session, learn how to translate your organization's vision, goals and objectives into a communication strategy with reputational priorities, communication objectives and priorities, and key tactics that fit onto a single page.

In this session, you'll learn proven techniques for:

• Determining the key components of a great strategy and designing an easy-to-understand strategic plan
• Linking business objectives to reputational priorities
• Linking strategic plans to budgeting, performance and measurement

Presenter / David Moorcroft / Ontario, Canada, is senior vice-president of corporate communications for RBC Financial Group, a diversified global financial service group with 60,000 employees in more than 30 countries. During his tenure as head of corporate communication, RBC has won more than 35 national and international awards, including the Gold Quill, Silver Leaf and Ovation awards from IABC, the CPRS Gold Ace Award, and Investor Relations Magazine’s Best Financial Media Award.