Communication Training and Education - IABC Washington D.C. 2005 International Conference

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	Sunday, 26 June
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Sponsor Spotlight
IABC is proud to announce our relationship with Microsoft Office Live Meeting as the lead sponsor for the 2005 IABC Washington, D.C. conference.

Please visit the Microsoft Office Live Meeting web site for more information.

AS.4 / The new role of print publications: Using print to engage, teach and motivate employees
(All-Star Session)

Date: Wednesday, 29 June
Time: 8 – 9:15 am
Track: Employee Communication

Is there still room for a print publication in an online world? You bet there is. In fact, as employees get bombarded with more and more information online, a print publication is a great way to make a splash with the internal audience. In this fun session, noted communication vehicle expert Steve Crescenzo will show you a step-by-step system for creating an award-winning print publication.

You'll learn how to use:

Print to communicate complicated, emotional stories
Your print publication to drive traffic to your intranet
Online tools to take your print publication to the next level

Presenter / Steve Crescenzo / Illinois, USA, heads Crescenzo Communications, a full-service consulting firm specializing in employee communication. He is a senior editor and columnist for both The Ragan Report and The Journal of Employee Communication Management, and a columnist and contributing writer for Corporate Writer and Editor. In addition, he writes a regular column on employee publications for IABC’s Communication World.