AS.5 / The site is right: The best of the web and intranets, 2005
(All-Star Session)

Date: Wednesday, 29 June
Time: 8 – 9:15 am
Track: Future Trends

With all the glamour and excitement of an awards show, Shel Holtz, ABC and Toby Ward will present their picks for the best web sites and intranets of the year. More than just a parade of pleasing pages, this session will dig deep into the best practices that make these sites soar above their competition. Toby and Shel guarantee you'll walk away with no fewer than 30 ideas you can begin to put into place as soon as you get back to your office.

You'll learn:

• How the best sites integrate community and interactivity into their content mix
• The role of content management in producing a site that rocks
• What characteristics get people to visit and use an intranet regularly

Presenters / Shel Holtz, ABC / California, USA, is principal of Holtz Communication + Technology, a consultancy that specializes in advising organizations how to use online technology for organizational communication. A five-time IABC Gold Quill Award winner, he is the author of Public Relations on the Net and Corporate Conversations, among other books, manuals and articles.

Toby Ward / Ontario, Canada, is a broadcast journalist turned consultant who founded and launched Prescient Digital Media in early 2001. He has particular expertise in the area of Internet and intranet planning and communication and has worked with numerous organizations, including Amgen, Bell Canada, the Federal Reserve Bank, MasterCard, the government of Ontario, RBC Financial Group, Sprint PCS and others.