Communication Training and Education - IABC Washington D.C. 2005 International Conference

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	Sunday, 26 June
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	Tuesday, 28 June
	Wednesday, 29 June


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	Employee Communication
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Sponsor Spotlight
IABC is proud to announce our relationship with Microsoft Office Live Meeting as the lead sponsor for the 2005 IABC Washington, D.C. conference.

Please visit the Microsoft Office Live Meeting web site for more information.

AS.9 / Meaningful measures for intranets and web sites
(All-Star Session)

Date: Wednesday, 29 June
Time: 9:30 – 10:45 am
Track: Strategy & Counsel

Everyone knows you shouldn't measure hits on your website, but what should you measure? Learn about research methods that demonstrate the role electronic channels are playing in achieving your organization's business results and meeting your audiences' needs for information. You’ll also discover new measurement techniques to track site usage and usability.

This session will help you:

Decide when to use electronic channels versus face-to-face or print, based on audience research
Translate reams of usage data into key metrics to track over time
Use focus group and survey techniques to determine how your electronic channels help achieve your organization's business results

Presenter / Angela D. Sinickas, ABC / California, USA, is president of Sinickas Communications, Inc., whose clients include 15 percent of the Fortune 500. Her work has been recognized with 13 Gold Quill Awards. She wrote the manual How to Measure Your Communication Programs, and has authored 80 articles and book chapters. Sinickas has also spoken at nearly 200 conferences in 15 countries.