Communication Training and Education - IABC Washington D.C. 2005 International Conference

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	Sunday, 26 June
	Monday, 27 June
	Tuesday, 28 June
	Wednesday, 29 June


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	Employee Communication
	Public Relations
	Strategy and Counsel
	Marketing and Brand
	Business Management
	Future Trends
	Skills Development

Sponsor Spotlight
IABC is proud to announce our relationship with Microsoft Office Live Meeting as the lead sponsor for the 2005 IABC Washington, D.C. conference.

Please visit the Microsoft Office Live Meeting web site for more information.

AS.10 / Kick-butt key messages
(All-Star Session)

Date: Wednesday, 29 June
Time: 9:30 – 10:45 am
Track: Public Relations

When talking to employees or the media, or writing for a trade publication or company newsletter, communicators need to craft powerful key messages for multiple audiences. Come prepared to write in this interactive seminar as we reveal the secrets to scripting messages that excite employees, inspire investors, coddle the community and mesmerize the media.

You'll learn:

Why adjustments are needed for international audiences
Which key messages will make your employees brand ambassadors
Why solid key messages bring solid return on investment

Presenter / Gerard Braud / Louisiana, USA, is an international professional speaker, coach and communication expert. He has practiced public relations on four continents. His passions include media training, developing crisis communication plans and video production.