AS.11 / The Jekyll and Hyde of change
(All-Star Session)

Date: Wednesday, 29 June
Time: 9:30 – 10:45 am
Track: Employee Communication

Today’s only business constant is change. But when is it right to change the change program, and when should you stick with the original transformation plan? How do differing times of good, bad, sudden crisis and a new President and CEO affect things? And how do you counsel new management against starting over from the beginning again? This session provides answers drawn from the BBC’s five-year-long case study of its own successful and enduring change.

You’ll learn techniques and tools for:

• Engaging staff – and managers – through the thick and the thin
• Not throwing the cultural baby out with the previous CEO’s bathwater
• Adapting yourself to match the mood of change and the talent in your own senior management

Presenter / Russell Grossman, FCIM, FRSA / United Kingdom, is head of internal communication for the BBC. He has been in communication for more than 15 years, working with many large public-sector organizations in the U.K. and Europe on high-profile and politically sensitive campaigns and corporate issues and, more recently, on organizational change and development. He is a board member of IABC/U.K.