AS.12 / World-class communication: Think global, act local, make sense
(All-Star Session)

Date: Wednesday, 29 June
Time: 9:30 – 10:45 am
Track: Business Management

In a world of global brands and shifting organizational structures, where employees are asked to feel part of one organization but also asked to “think global and act local,” how do communicators help it all make sense? This session will discuss the three keys to success gleaned from experience with numerous international blue chip clients.

In this session you’ll learn:

• How the job of internal communication needs to shift to turn global strategy into local reality
• How communicators connect the global with the tribal, balance central direction with local freedom, and shift from competition to collaboration
• How internal communicators can raise their game to global standards, acquire world-class skills and get recognized for doing so

Presenter / Bill Quirke / United Kingdom, is managing director of Synopsis, a specialist internal communication consultancy whose clients include companies such as Vodaphone, Intel, Rolls-Royce and Diageo. He is the author of numerous works on communication and change, including Making the Connections – Using Internal Communication to Turn Strategy into Action and Communicating Corporate Change.