AS.13 / Brand You: Growing your career, growing your business
(All-Star Session)

Date: Wednesday, 29 June
Time: 9:30 – 10:45 am
Track: Marketing & Brand

We all have visions of ending up in the PR Hall of Fame, but what’s going to propel you to the top without too many sacrifices? How do you not only manage your reputation, but also your department or your firm? This session will show you how to thrive and succeed in your career.

You'll learn:

• How to build your reputation by building a successful team
• How to promote and market yourself, your department or your business
• How to navigate around the obstacles

Presenter / Pat McNamara, APR / Ontario, Canada, founded APEX Public Relations in 1998. As a manager with more than 20 years of experience, she provides senior client counsel in consumer marketing and corporate communication to leading organizations including Absolut, Bank of Montreal, Coca-Cola, Levi Strauss & Co., Kellogg’s and Tetra Pak. McNamara was recently recognized as one of Canada’s Top 100 Women Entrepreneurs by PROFIT Magazine.