AS.14 / Put your copy on a diet
(All-Star Session)
Date: Wednesday, 29 June
Time: 9:30 – 10:45 am
Track: Skills Development
Slim down your copy and make it more attractive to your reader with this simple, seven-step regime. Regularly exercising these simple techniques will turn your flabby prose into a lean, mean, communicating machine. Join us as we sweat off modifiers, make slothful sentences svelte and melt away paragraph flab.
In this workshop, you'll learn:
- Three ways to make your piece shorter
- A secret to structuring a sentence for clarity
- 15 tips for avoiding buzzwords, jargon and “corporatese”
Presenter / Ann Wylie / Missouri, USA, is president of Wylie Communications Inc., offering communication counsel to companies including Sprint, Readers Digest, The Mayo Clinic and FedEx. She is the author of IABC’s popular Planning Powerful Publications manual. Her work has garnered 40 communication awards, including a Women In Communications Clarion and two IABC Gold Quill Awards.