AS.15 / Staying competitive in a changing world
(All-Star Session)

Date: Wednesday, 29 June
Time: 9:30 – 10:45 am
Track: Future Trends

The Internet-based, 24/7 global business environment offers both opportunities and threats for corporate reputation managers. In an increasingly complex environment, communicators must effectively leverage cutting-edge tools, while also educating and inspiring their staffs to continuously improve in order to deliver upon their increased roles within their organizations. This session will cover recent developments in proactive reputation management and offer guidance about how to align and train your organization to succeed in this new world.

You’ll learn:

• How real-time technology tools can help promote and protect your company's reputation
• Why employee development must be at the top of the strategic planning and budget agendas
• Ways to use bloggers and viral communication networks for competitive advantage

Presenter / Eric S. Jackson / Tennessee, USA, is vice president of worldwide corporate communications for FedEx Corporation, where he is responsible for all corporate-wide internal and external communication, corporate social responsibility, and issues and crisis management activities. His former corporate communication experience includes positions at Siemens Corporation, Accenture, and Novartis Corporation.